Discover Quality American Jeans: Top Deals Reviewed
Intro
American jeans have become more than mere clothing; they are a statement of style, comfort, and quality craftsmanship. In a world where fast fashion dominates, the quest for well-made, timeless denim seems increasingly relevant. With numerous brands offering a plethora of styles, it's easy to feel overwhelmed. But fear not, this article serves as your ultimate guide. From understanding the nuances of jean quality to pinpointing the best deals on the market, readers will embark on a comprehensive exploration.
As we journey through the world of American jeans, we will shine a light on current fashion trends, valuable insights, and methods to snag those elusive discounts. We aim to equip you with the know-how to make wise decisions when choosing jeans that not only fit your body but also your fashion sensibilities.
Fashion Trends
The fabric of American culture is intricately woven with denim threads. Fashion trends in jeans do not remain static; they ebb and flow like the tides. This section will uncover the latest styles making waves in 2023, focusing on how to enhance your wardrobe with these essential pieces.
Seasonal Styles
To truly appreciate quality denim, one must understand the shift in styles that each season brings.
- Spring often embraces lighter washes combined with cropped fits, redefining the classic look for warmer days. You might find flared jeans making a noteworthy comeback, providing a vintage vibe.
- Summer leads to the rise of shorts and cropped jeans, perfect for staying cool while maintaining style. Think of distressed cuts paired with a casual tee.
- Autumn usually invites deeper colors and heavier fabrics to keep you cozy and trendy. Here, wide-leg jeans take center stage, offering a chic comfort.
- Winter may see layered looks, pairing denim with warm knits or long jackets. The popularity of high-waisted jeans remains steadfast, versatile and flattering for many body types.
Influencer Inspirations
Social media, especially platforms like Instagram and TikTok, has transformed how jean styles are perceived and worn. Influencers often serve as modern trendsetters, showcasing not just how to wear jeans but also how to style them with various outfits. One can find inspiration in influencers who mix designer jeans with thrifted pieces, pushing boundaries and urging followers to get creative with their wardrobes.
"Denim is not just about the look—it's about the story behind each pair."
Sunny days call for those amazing white jeans that pop with color, while colder months see the same influencers sporting dark, rich tones paired with oversized threats. It's about finding what resonates with your style and confidently making it your own.
Product Reviews
When we talk about quality denim, discerning the best products can make all the difference. As the market is saturated, knowing where to look and what to choose gives an upper hand.
Trending Products
Brands like Levi's and Madewell continue to lead the charge in quality denim. Levi's 501 Originals are revered for their timeless fit and durability. On the other hand, Madewell's The Perfect Vintage Jean has accumulated a cult following thanks to its chic silhouette and comfort.
However, smaller brands like Everlane and AG Jeans have made strides in recent years, providing eco-friendly options without sacrificing quality. When exploring denim, the right blend of cotton, polyester, and elastane can be vital for obtaining that ideal stretch and durability.
Comparison Guides
Engaging in comparisons can help narrow down choices. Consider looking at the following aspects when reviewing jeans:
- Material: Is it 100% cotton, or does it have a bit of stretch?
- Fit: Are they high-waisted or low-rise?
- Price: Does the cost reflect the quality?
Ultimately, the right jeans should feel like a second skin while providing great durability.
For more information on brands and their latest offerings, visiting platforms like Reddit can yield fresh insights as customers share their experiences.
Engage in the world of denim more consciously. Trust reputable sources and understand the craftsmanship behind each pair. This way, one can invest wisely in jeans that not only meet aesthetic needs but also provide value for money.
Prologue to American Denim
American denim is more than just a fabric; it represents a storied past that weaves together threads of history, culture, and fashion. When you walk into a clothing store or browse online, the sheer variety of jeans can be overwhelming. However, understanding American denim can make your shopping experience less daunting.
Jeans have evolved significantly since their inception in the late 19th century. They have transitioned from a workaday garment worn by laborers to a high-fashion staple. Recognizing this lineage adds depth to the decision-making process when selecting the right pair. A good pair of American jeans isn't just clothing; it's a connection to a rich heritage.
In this article, we will explore why quality American jeans deserve a spot in your wardrobe. The significance of the craftsmanship that goes into each pair cannot be overstated. Whether you prioritize durability, style, or comfort, you'll find the benefits of investing in quality denim far outweigh the quick fixes of fast fashion. It's all about making informed choices that will not only flatter your figure but also reflect your personal taste.
The American Jeans Legacy
The legacy of American jeans is carved into the fabric of society, serving as a mirror to changing cultural landscapes and personal identities. The original Levi’s jeans were designed to meet the practical needs of miners during the Gold Rush, created with sturdy materials to withstand tough conditions. Over the decades, jeans transformed into symbols of rebellion and expression, seen worn by icons such as Marlon Brando and James Dean.
Today, jeans continue to embody this legacy. They symbolize freedom and individuality for many. Whether you're dressing up for an event or keeping it casual on weekend outings, a good pair of jeans adapts to any occasion. Knowing the background of American denim helps in comprehending what makes it a classic choice, often handed down through generations. This connection fosters loyalty to brands that stay true to craftsmanship and culture.
Cultural Significance of Jeans
Denim is woven into the very fabric of American culture. It encapsulates not just style but also social movements and trends over time. During the 1960s and 1970s, jeans became synonymous with counterculture and youthful defiance. They represented a break from tradition, showcasing individualism amidst mainstream conformity.
Moreover, jeans have supported significant movements, standing alongside activists and shaping conversations about identity, class, and gender. In some regards, they can be thought of as a neutral canvas upon which personal expressions of style are painted. In today's society, they remain a unifying element across various socio-economic backgrounds, transcending age, gender, and culture.
This cultural resonance is vital to understanding why consumers are increasingly leaning towards quality brands that prioritize heritage and sustainable practices. The choices made while selecting jeans can reflect one's values and beliefs, offering a way to support craftsmanship while wearing something that tells a story.
"Jeans are not just clothing; they are a piece of history, an emblem of cultural shifts and personal stories written in the thread."
Understanding Quality in Denim
When it comes to jeans, not all denim is created equal. Understanding quality in denim is paramount if you want to make a wise investment—especially in American brands known for their craftsmanship. Quality denim can be the difference between a pair of jeans that falls apart after a few washes and one that becomes a cherished staple in your wardrobe.
Quality denim doesn't just mean durability. It encompasses the fabric, construction, and fit. Each element contributes to the overall experience, comfort, and style of the jeans you choose to wear. By delving into the various types of denim and their unique qualities, you arm yourself with the knowledge needed to select the best options available, ensuring your purchase is both smart and satisfying.
The Fabric: Types of Denim
Knowing the fabric is just the starting line. Different types of denim serve various purposes based on their weave, stretch, and rawness.
Selvage Denim
Selvage denim is a term that often comes up when discussing premium jeans. What sets it apart is how it’s woven on traditional shuttle looms in a narrow width. This method creates a tightly woven edge that won’t unravel easily, keeping your jeans looking fresh for years. People who appreciate durability and a natural fading over time often gravitate towards selvage denim.
The unique aspect of selvage is that its fabric evolves as you wear it, developing personal creases that tell your story. However, it can be a bit stiffer and requires more breaking in, which some might find uncomfortable initially. In this light, it's a worthy choice if you value both history and toughness in your denim.
Stretch Denim
Stretch denim has become a staple in many wardrobes for its comfort. It typically includes a blend of cotton with a small percentage of polyester or elastane, allowing for that coveted stretch. This gives you all-day comfort, which is particularly appealing for those who lead an active lifestyle. The key characteristic of stretch denim is its ability to maintain shape, ensuring you don't end up with saggy knees or a droopy bottom after a few wears.
However, the trade-off is that it may not last as long as rigid denim varieties since the elastic fibers can wear out. If comfort and versatility are on your checklist, stretch denim could be a great fit.
Raw Denim
Raw denim, or unsanforized denim, is the wild child of the denim world. It's unwashed and untreated, showcasing the fabric in its most natural state. For enthusiasts, this type represents authenticity and 'realness.' One of its main draws is the ability to personalize your jeans through wear—fading patterns develop based on how you use them.
However, raw denim requires a bit more care. The stiffness can be an adjustment, and you must be diligent about not washing them too frequently to achieve the desired worn-in look. Coupled with its unique fading potential, raw denim becomes a personal statement in your fashion choices.
Construction and Fit
The construction and fit of denim are essential for achieving the right look and feel. Factors such as stitching techniques and the cut of the jeans can significantly influence both comfort and style.
Stitching and Seaming Techniques
Stitching is where craftsmanship shines through in denim. Jeans with double-stitched seams tend to offer more durability, especially in high-stress areas like the pockets and the seams along the legs. Flat-felled seams, often seen in higher-end brands, not only add strength but also lend a clean finish to the inside of the jeans. For those who prioritize longevity and aesthetics, these techniques can make a significant difference. However, it’s important to note that high-quality stitching often comes at a price, which could discourage some buyers on a budget. Understanding these techniques means that you can better evaluate what you’re spending your money on.
Different Cuts and Styles
Different cuts and styles cater to various body shapes and personal preferences. Whether you lean towards skinny, bootcut, or relaxed styles, the right cut can enhance your natural shape.
For instance, bootcut jeans are a go-to for those who frequently wear boots, providing a comfortable fit without sacrificing style. Conversely, a high-waisted skinny cut may flatter those looking to accentuate their figure.
While aesthetics play a role, comfort shouldn't be overlooked. A style might look good but if it feels constricting, it’s unlikely you’ll reach for it on a regular basis. This makes understanding your own body silhouette essential in the search for the perfect pair.
Key Brands to Consider
When it comes to choosing quality American jeans, certain brands stand out for their craftsmanship, heritage, and durability. These brands not only provide style options but also have a solid reputation built over decades. The focus on specific brands in this section simplifies the shopping experience for consumers who appreciate both quality and value.
Levi's: A Timeless Choice
Levi's is synonymous with jeans in American culture and beyond. Founded in 1853, this brand holds a special place in the hearts of many. What sets Levi's apart is its dedication to preserving denim's authenticity while continuously evolving with modern trends. The classic 501 style is highly revered, made from high-quality denim that withstands the test of time. Wearers often find that, with each wash, their Levi's develop a unique patina, adding character over the years.
Choosing Levi's means investing not only in a pair of jeans but also in a piece of history. Levi's has consistently offered a variety of fits and styles, from slim to relaxed, catering to different body types and preferences. With a strong focus on sustainability, they have also introduced more eco-friendly options in recent years, making it easier for consumers to make conscientious choices.
Wrangler: Rugged Durability
If you lean toward a rugged lifestyle or simply appreciate tough denim, Wrangler jeans deserve your attention. Founded in 1947, Wrangler jeans have a legacy rooted in rodeo culture, known for their strength and utility. Wrangler emphasizes durability, making their jeans an excellent choice for those who expect their clothing to handle wear and tear.
Wrangler jeans often feature reinforced seams and a more robust fabric that stands up well against the elements. Many also have functional pockets, ideal for anyone on the go. The brand's famous Western styles offer a distinctive look while ensuring comfort. Their wide range of fits allows for easy selection based on personal style and body shape.
Lee: Classic American Style
Lee jeans embody a classic Americana style that resonates with many. With a history dating back to 1889, Lee products are crafted with a focus on fit and comfort. The brand is well-known for its wide variety of styles, including straight-leg, bootcut, and more, ensuring that there’s something for everyone.
One of Lee's standout features is the generous incorporation of stretch fabrics in their jeans, enhancing comfort during daily activities. This attention to fit is especially appealing for women of all ages who want both style and ease. Additionally, Lee has made strides in creating sustainable practices, making them a suitable choice for eco-conscious consumers. Lee’s focus on affordability also makes them a great option for those seeking quality denim without breaking the bank.
"Quality denim brands like Levi's, Wrangler, and Lee have each carved a niche in the market, focusing on different elements that cater to the diverse needs of consumers."
In summary, exploring these key brands can greatly simplify your shopping experience. With Levi's, Wrangler, and Lee each offering distinctive qualities—heritage, ruggedness, and classic style respectively—you have a solid foundation to choose from when looking for quality American jeans without having to second-guess your choices.
Shopping for Jeans on Sale
Shopping for jeans can feel like finding a needle in a haystack, especially with so many brands and styles to choose from. When it comes to maximizing savings while ensuring quality, understanding the ins and outs of sales and discounts is paramount. Spotting a good deal can not only ease the dent in your wallet, but it also means you could snag a high-quality pair of American jeans without breaking the bank. The trick lies in knowing when to shop and what promotions are available, so you can find the right fit and style at a price that suits you.
Seasonal Sales and Discounts
End-of-Season Sales
End-of-season sales are essentially the grand finale of shopping. Retailers need to make room for new inventory; thus, they mark down previous season’s stock significantly. This specific aspect turns into an opportunity for savvy shoppers. They can find their favorite jeans at much lower prices, and if you’re lucky, even premium brands that you might typically shy away from due to cost.
The key characteristic of these sales is the steep discounts often reaching up to fifty percent or more. Such savings make these a popular choice for everyone looking to add a quality piece to their wardrobe. However, a unique feature to consider is stock availability. While inventory may vary, this raises the stakes - if you wait too long to make a decision, the jeans could sell out.
Advantages of end-of-season sales include greater access to a variety of styles and cuts. On the downside, buyers might face challenge choosing, especially when many choices present themselves at once.
Holiday Promotions
Holiday promotions can be likened to an all-you-can-eat buffet for bargain hunters. Major holidays throughout the year generate waves of discounts from many retailers, which leads to a crowded scene - in stores and online alike. This specific aspect of shopping gives people a chance to not just save money, but to also take advantage of exclusive collections or limited-time offers that won’t be around post-holiday.
A standout feature of holiday promotions is the bundled deals, where you could buy jeans along with other clothing items and score a greater discount. This makes it a beneficial choice for anyone looking to revamp their wardrobe on a budget.
However, amidst the excitement of holiday promotions, the downside may include overwhelming choices as well as the potential for online shopping mishaps such as items being out of stock or a longer wait time for shipping. Being aware of these factors can help to mitigate the risk and enhance the shopping experience.
Online vs. In-Store Shopping
Benefits of Online Shopping
Online shopping provides a level of convenience that’s hard to overlook. You can browse an endless aisle of jeans from the comfort of your couch, which makes it easy to compare styles, cuts, and prices at your own pace. This specific aspect is especially useful for customers with busy schedules or those who prefer a hassle-free shopping experience.
The key characteristic of online shopping is the extensive range of products offered. As a result, it becomes easier to find specific sizes or colors that might not be available in a physical store. Unique features include customer reviews and easy access to deals that are often not displayed in-store. However, one disadvantage is that you can’t try on the jeans before purchase, which may result in an unwelcome surprise when they arrive.
Why Visit Physical Stores
While online shopping has its perks, visiting physical stores offers an experience that virtual shopping cannot replicate. Trying on jeans in person lets you see firsthand how they fit and feel. This specific aspect becomes especially crucial with denim since sizing can vary from one brand to another.
A key characteristic of visiting physical stores is the personal touch of interacting with sales staff. They can provide recommendations based on your needs and preferences, and sometimes even direct you to items that are not prominently displayed.
Unique features of in-store shopping include instant gratification; when you try on a pair that fits perfectly, you can walk out with it that day. Yet, a downside includes the limited inventory of certain styles or sizes, which can be frustrating if you have your heart set on something particular.
Ultimately, whether you choose to shop online or in-store depends on your individual preferences, but being informed will help you make the best decision for your jeans shopping experience.
How to Choose the Right Pair
Finding that perfect pair of jeans can sometimes feel like searching for a needle in a haystack. With so many cuts, styles, and fits out there, it’s crucial to understand what works best for you. Navigating this denim jungle isn’t just about picking something off the rack; it’s about identifying what accentuates your body type, knowing your measurements, and even trying before you buy. Let’s delve into these elements to help you make an informed choice that will have you skip a beat when you slip them on.
Identifying Your Body Type
Different body types call for different styles of jeans. Knowing your body shape not only narrows down your options but also helps you select jeans that flatter your figure. For instance, if you're pear-shaped, you might want to look for jeans that add balance, like wider legs or boot cut, while those with an apple-shaped body might find high-waisted or straight jeans give a more flattering profile.
Here’s a quick rundown of common body types:
- Pear Shape: Wider hips, smaller waist. Consider jeans with more structure to balance proportions.
- Apple Shape: Broader shoulders, larger bust, and narrower hips. Opt for jeans with a higher rise to accentuate your waist.
- Hourglass: Defined waist and balanced hips and bust. Almost any style works, but look for those that emphasize your curves.
- Rectangle: Bust and hips are similar in width with less defined waist. Flare or boot-cut jeans can create a more curvy silhouette.
Identifying and understanding your body type enables you to make smart choices, ensuring your jeans fit like a glove.
Knowing Your Measurements
Measurements are key when shopping for jeans. Knowing your waist size and inseam will save you from endless try-ons that could lead to frustration. Here’s how to get proper measurements:
- Waist: Measure around your natural waistline, which is just above your belly button. Make sure the tape is snug but not tight.
- Hips: For your hips, measure around the widest part while standing with your feet together.
- Inseam: Stand straight and have someone measure from the highest point of your inner thigh down to your ankle.
Here's a brief checklist you might find handy:
- Have a tape measure ready.
- Stand tall while measuring.
- Take note of your measurements for future reference.
With these numbers at your fingertips, you can effortlessly filter jeans that will fit you well.
Trying Before Buying
When it comes to jeans, trying on before buying can be the difference between "I love them" and "What was I thinking?" While online shopping has its perks, nothing beats the experience of slipping jeans on in person. When trying them on, consider the following:
- Comfort is Key: Make sure you can sit, bend, and walk comfortably. Aim for jeans that don't restrict your movement.
- Check the Fit: Look for jeans that fit snugly at the waist without muffin top and allow for a comfortable fit through the hips and thighs.
- Test the Length: Jeans should hit at the right spot on your ankle or shoe. Roll or unroll the cuffs to see how they look in different styles.
Remember, jeans will stretch with wear. If they feel really snug at first, they might just need to loosen up a bit.
By knowing your body type, taking accurate measurements, and trying before buying, you’ll be well on your way to finding jeans that not only look amazing but feel great too. It’s about crafting a wardrobe that highlights your unique shape and reflects your personal style.
Caring for Your Denim
Caring for your denim jeans is just as essential as selecting the right pair. Quality denim can last for years, but neglect can lead to unwanted wear and tear, fading, or damage. Understanding how to properly maintain your jeans will not only keep them looking great but also preserve their value over time. A well cared-for pair of jeans adds not just to your wardrobe but also reflects a mindful approach to fashion choices.
Washing and Drying Tips
Washing your jeans might seem straightforward, but there are strategies to ensure they remain in excellent condition. Here are some key tips:
- Frequency: Don’t wash your jeans after every wear. Denim doesn’t need to be washed that often; in fact, many enthusiasts recommend waiting several wears or even weeks, unless they’re particularly dirty. This helps preserve the indigo dye and fabric integrity.
- Cold Water: Always opt for cold water when washing your jeans. Hot water can cause them to shrink, fade, and lose their shape. Cold water gentles the fabric while still removing dirt.
- Mild Detergents: Use a gentle detergent designed for dark colors. This kind of detergent can help maintain the rich hues of your denim while cleaning effectively.
- Inside Out: Turn your jeans inside out before washing. This protects the outer fabric from abrasion and fading, helping to keep them looking fresh longer.
- Air Drying: If you can help it, avoid the dryer. Instead, hang or lay flat to air dry. This method prevents unnecessary shrinkage and damage that heat causes.
"A little care goes a long way. Knowing how to wash your denim properly can extend its lifespan significantly."
Storing Your Jeans Properly
Storing your jeans correctly can also play a significant role in how long they last. Here are a few pointers to consider:
- Fold or Hang: Choose whether to fold your jeans or hang them based on how often you wear them. Hanging can minimize wrinkles but can stretch the fabric if done improperly. Folding is great for storage, but ensure you do it neatly to avoid unnecessary creasing.
- Avoid Light: Keep your jeans away from direct sunlight. Sunlight can cause fading over time, robbing them of their deep color.
- Breathable Storage: Opt for breathable bags or drawers. If possible, use cotton or linen storage bags instead of plastic, which can trap moisture and lead to mildew.
- Organized Style: If you have multiple pairs, keep them organized to prevent unnecessary digging. This can save time and help you choose the right pair.
By understanding the importance of caring for your denim jeans through proper washing, drying, and storing techniques, you can maintain their aesthetics and durability, standing out in your well-chosen apparel.
Sustainable Denim Choices
In the dizzying world of fashion, sustainability is no longer a buzzword; it’s become a necessity. The impact of clothing production on the environment steers many into the realm of sustainable denim. This segment is crucial as it outlines how certain choices can stretch beyond personal style to encompass a broader responsibility towards our planet.
Purchasing sustainable denim offers several benefits:
- Environmental Responsibility: Eco-friendly denim production utilizes less water, reduces waste, and minimizes the use of harmful chemicals.
- Ethical Labor Practices: Many eco-conscious brands prioritize fair wages and safe working conditions for all workers involved in the manufacturing process.
- Durability and Longevity: Sustainable practices often result in tougher materials, meaning your jeans can stand the test of time—both in style and strength.
While it’s important to embrace style, considering the planet shouldn't be an afterthought. Sustainable denim connects consumers to a movement that doesn’t just speak about quality but demonstrates it through tangible practices.
The Rise of Eco-Friendly Brands
In recent years, the denim industry has seen an influx of brands committed to sustainable practices. Companies like Reformation and Levi’s have made waves, proving that it’s possible to produce stylish, high-quality jeans without compromising the environment. These brands not only offer eco-conscious products but also foster a community focused on change.
Often, these brands label their products with certifications, which serve as beacons for consumers looking to make mindful choices. Here are a few key companies championing the cause:
- Outerknown: Founded by surfer Kelly Slater, this brand emphasizes transparency and uses organic and recycled materials.
- Patagonia: Though primarily known for outdoor gear, their denim line exemplifies commitment to sustainable practices.
- Everlane: Known for their radical transparency, Everlane shares details about pricing and production methods, making ethical shopping easy.
Understanding Sustainable Practices
Grasping what sustainable practices entail in denim production can feel like a daunting task. Yet, it could be boiled down into several vital elements:
- Material Sourcing: Many brands now opt for organic cotton or recycled fibers which significantly reduce environmental impact.
- Water Conservation: Innovative techniques, like the use of waterless dyeing methods or recycling wastewater, are pivotal in lowering the water footprint associated with denim production.
- Energy Efficiency: Incorporating renewable energy sources during production is gaining traction among eco-friendly brands.
- End-of-Life Considerations: Some brands offer take-back programs, ensuring that your old jeans are recycled or repurposed rather than ending up in a landfill.
"Investing in sustainable denim is not just about making a purchase; it's about championing a future where fashion coexists harmoniously with our planet."
By understanding these practices, consumers can delve deeper into making informed choices, ensuring what they wear reflects not only their personal style but also their values toward sustainability.
The End: Making Informed Choices
When it comes to navigating the world of American jeans, making informed choices is vital. The denim landscape is as vast as it is varied, and understanding the nuances can make all the difference. Given the investment in quality jeans, it’s essential not just to select a pair based on trends or price alone but to consider personal needs, fabric types, and the brand's craftsmanship.
Evaluating Personal Needs
Each individual has different body shapes and personal styles. This is where evaluating personal needs comes into play. For example, if you favor a classic look, brands like Levi's or Lee may suit you perfectly. On the other hand, if durability tops your list, Wrangler's rugged offerings might appeal to you more. Before you make a purchase, ask yourself:
- What is my body type? Understanding your shape helps in choosing the right cut. Whether it's curvy, straight, or athletic, there's a fit designed for you.
- What activities will I wear these jeans for? If you're active or need something comfortable for daily wear, look for options with stretch denim.
- How do I prefer my jeans to fit? Are you looking for a relaxed style or a more fitted option? This decision can influence both comfort and style.
Taking the time to honestly evaluate your needs can narrow down your choices significantly and lead to a more satisfying purchase.
The Future of American Denim
As we look forward, the future of American denim seems to be trending towards sustainability and inclusivity. Consumers are becoming more aware of where their clothes come from, and many brands are responding by adopting eco-friendly practices. This shift not only benefits the environment but also encourages brands to innovate with materials. Expect to find more organic cotton options, recycled fabrics, and an emphasis on fair labor practices.
Moreover, the rise of online information and communities means shoppers now have access to a wealth of reviews and discussions about fit, durability, and styling. Platforms like Reddit and various fashion forums offer invaluable insights into specific brands and products.
"A well-informed consumer is a powerful one. Knowledge about fabric, fits, and sustainability can transform your denim shopping experience into something truly worthwhile."
In summary, understanding quality in American jeans while aligning choices to your needs paves the way for a more rewarding experience. Keep an eye on evolving trends, both in style and production, to ensure that your wardrobe not only looks great but also aligns with your personal values.
