Exploring the Intricacies of Intermex Clothing
Intro
Intermex clothing has carved a distinctive space in the competitive landscape of fashion, appealing to women of all ages with a unique blend of style and cultural resonance. This article focuses on untangling the threads that weave together its origins, design philosophy, and the thoughtful practices it embodies. As we journey through its evolution, our aim is to shine a light on how Intermex has not just kept pace with, but also influenced, contemporary fashion trends.
It's not just about what’s in vogue; it's about understanding the ethos that guides a brand dedicated to not only clothing but also to the lifestyle it promotes. The market positioning of Intermex clothing sets a precedent for other brands to follow, especially in the realm of sustainability. With that in mind, let’s dive into the ever-evolving world of fashion trends that shape this iconic clothing line.
Fashion Trends
The world of fashion is like a river, meandering and shifting with the changing seasons, and Intermex clothing is no exception. Focusing on both seasonal styles and influencer inspirations, let's explore how Intermex aligns its offerings with broader fashion narratives.
Seasonal Styles
Every season brings a fresh wave of creativity in fashion, and Intermex clothing often captures this through collections that reflect nature, culture, and societal buzz. For instance, the summer collection may showcase light fabrics adorned with intricate patterns that echo the vibrancy of Latin American folklore, inviting wearers to embody a spirit of freedom and celebration.
- Spring: Bright pastels and floral motifs that evoke a sense of renewal.
- Summer: Lightweight, flowy silhouettes that keep comfort at the forefront.
- Fall: Rich earth tones and textured materials, perfect for layering.
- Winter: Cozy, warm styles that reflect both elegance and functionality.
Influencer Inspirations
In today’s digital age, social media wield a mighty influence over fashion trends. Intermex clothing has consistently engaged with key fashion figures who resonate with its ethos. Influencers often showcase their favorite pieces from the brand, uniquely styling them to highlight versatility. Take, for example:
- Celebrity endorsements, providing visibility and authenticity.
- Social media challenges where influencers encourage followers to style Intermex pieces creatively.
Moreover, content on platforms like Facebook and Reddit garners discussions around the brand, fostering a community that resonates with every thread and stitch of Intermex clothing.
"The elegance of Intermex clothing is not merely aesthetic; it's a testament to the rich cultural tapestry from which it originates."
As this article unfolds, we will delve deeper into sustainability efforts, consumer perceptions, and cultural impacts of Intermex clothing. Understanding these factors is crucial to comprehending the broader significance of the brand in today's fashion landscape.
Preamble to Intermex Clothing
Intermex Clothing has carved out a unique space in the fashion industry, capturing the essence of cultural heritage while appealing to contemporary sensibilities. This section highlights the importance of introducing Intermex clothing not just as a brand, but as a lifestyle choice that resonates with women of all ages. It touches on how the ethos of Intermex embodies a blend of tradition and modernity, allowing consumers to express their identity through thoughtfully designed apparel.
Understanding Intermex clothing goes beyond merely analyzing its fabric and stitch. It's about appreciating the stories woven into every piece, which reflect both historical context and a forward-thinking design philosophy. For a woman seeking clothing that stands out, Intermex offers more than just style; it provides an avenue for embracing a narrative rich in cultural significance.
Here are a few key aspects that make Intermex clothing relevant today:
- Cultural Reflection: Each garment serves as a canvas demonstrating not just fashion trends but also cultural stories that enrich personal style.
- Innovative Design: The company's commitment to pushing the boundaries of conventional design attracts individuals wanting to showcase their uniqueness.
- Sustainable Approach: Increasing environmental awareness among consumers makes the sustainability practices of Intermex particularly noteworthy. The brand's focus on responsible sourcing and production speaks volumes to eco-conscious shoppers.
The importance of this section lies in the comprehensive overview it provides for readers. By discussing Intermex clothing in depth, it sets the stage for a more thorough examination of the brand's historical significance, design aesthetics, and market positioning. Furthermore, it helps potential customers understand the intrinsic value behind each piece of clothing, allowing them to make informed decisions about their purchases.
Historical Context
The journey of Intermex clothing is interwoven with both its cultural roots and the evolving landscape of fashion trends. Understanding the historical context of this brand is crucial as it lays the groundwork for appreciating its unique position in the industry. Historical context aids in grasping how and why Intermex clothing resonates with its audience, as well as how it adapts and thrives amidst shifting styles and consumer preferences.
The Origins of Intermex Clothing
Intermex clothing can trace its roots back to the rich tapestry of Latin American heritage, where traditional craftsmanship meets contemporary aesthetics. The essence of this brand springs from cultural expressions that have been passed down through generations.
In its early stages, Intermex focused on blending traditional textiles with modern silhouettes, creating a distinctive style that celebrates both heritage and present-day fashion. The incorporation of vibrant colors and intricate patterns serves as a homage to the lively spirit inherent in Latino culture. This aspect of the brand’s origins is particularly appealing as it offers not only a garment but a narrative that connects wearers to their roots.
The significance of these origins lies in the identity they imbue into the clothing, transforming what might be merely fabric into a canvas of stories and histories. By prioritizing authenticity, Intermex captured the imagination of a consumer base eager for something that resonates on a personal level.
The Development of Brand Identity
As Intermex clothing evolved, so too did its brand identity. In the beginning, there was a strong focus on establishing itself as a go-to source for culturally inspired fashion. The creative team behind Intermex recognized that weaving in cultural narratives would not only appeal to Latinx consumers but also resonate with a broader audience looking for diversity in style.
This strategy laid the foundation for a compelling brand identity built around themes of inclusivity and celebration of cultural richness. Clever marketing campaigns showcased real people from various backgrounds wearing Intermex apparel, thus fostering a sense of community and belonging among its customers.
Their logo and visual branding elements also reflect a commitment to simplicity and clarity, embracing modern design trends while still paying homage to its cultural roots. This approach positioned Intermex as a brand that values heritage but is not confined to it. In navigating the balance between tradition and modernity, Intermex has carved out a unique niche that speaks directly to those hungry for authentic experiences in fashion.
Design Philosophy
The design philosophy of Intermex clothing serves as a central pillar in understanding the brand's identity and its interaction with consumers. This concept encapsulates not only the aesthetic choices made by the designers but also the underlying values and aspirations that shape each piece of clothing. Intermex clothing isn’t just about fabric and stitches; it's about storytelling, cultural pride, and a commitment to sustainability. Each garment reflects a fusion of tradition and modernity, aimed at empowering the wearer while resonating with a diverse audience.
Key Design Principles
Intermex clothing leans on several key design principles that are pivotal to its philosophy:
- Functionality and Comfort: Wearers expect clothing that not only looks good but feels good too. Intermex ensures that its designs prioritize comfort, making them suitable for various activities throughout the day.
- Versatility: Each piece is made with versatility in mind. This allows women of all ages to seamlessly transition their outfits from everyday wear to more formal occasions with just a few accessory changes.
- Timelessness: While trends come and go, Intermex focuses on creating pieces that can remain relevant through the years. This approach means that shoppers can invest in a product with the confidence that it won't go out of style after a season.
- Attention to Detail: From embroidery to fabric selection, every detail is considered to enhance quality and craftsmanship. This meticulous attention elevates a simple piece of clothing into a work of art.
By maintaining these principles, Intermex has carved a niche that resonates well with its audience, emphasizing that clothing should be a reflection of the wearer's personality, aspirations, and practicality.
Influence of Cultural Elements
Cultural elements play a significant role in the design ethos of Intermex clothing. The brand seeks to celebrate diverse influences while promoting inclusivity in its offerings.
- Heritage Inspiration: Designers draw inspiration from various cultural heritages, infusing traditional prints and patterns into contemporary silhouettes. For instance, an intricate textile pattern may reflect indigenous artistry or significant historical motifs that have been modernized.
- Cultural Narratives: Each collection often tells a story, with garments representing different aspects of cultural narratives. For example, a line inspired by the vibrant colors of Latin American landscapes might resonate with the cultural roots of the brand's heritage, inviting wearers to connect on a deeper level.
- Community Collaboration: Intermex often collaborates with local artisans, ensuring that the craftsmanship maintains authenticity while supporting community endeavors. This not only fosters sustainable practices but also highlights the importance of preserving cultural legacies.
In an age where minimalist trends can overshadow cultural expression, Intermex clothing stands out for its commitment to infusing rich narratives into its designs, allowing wearers to proudly showcase their identities.
"Clothing is a canvas on which stories are painted. Each thread weaves a connection to culture, history, and the wearer’s journey."
Intermex clothing embodies this sentiment, creating a powerful dialogue between tradition and contemporary fashion that enriches the narrative of modern attire.
Market Positioning
Understanding the concept of market positioning is crucial for grasping how Intermex Clothing navigates the ever-shifting fashion landscape. Market positioning essentially refers to the way a brand differentiates itself in the marketplace to attract its target audience. For Intermex, positioning isn’t merely about visual appeal—it encompasses key elements like brand identity, consumer engagement, and strategic marketing efforts.
To get the most out of this section, let’s explore how Intermex sets itself apart from competitors and establishes a lasting connection with its customers. This means examining both the target demographics that relish Intermex's unique offerings and the competitive landscape that shapes its market stance.
Target Demographics
Intermex Clothing carves out a niche that appeals to a diverse group of women, each with unique preferences and lifestyles. When analyzing target demographics, consider factors such as age, social status, and cultural backgrounds. While Intermex resonates strongly with younger consumers drawn to bold styles and vibrant colors, it also finds a loyal audience among older women who value durability and comfort in their clothing. This broad appeal showcases Intermex’s adaptability, allowing it to cater to various segments without losing its core essence.
The profiles of Intermex’s target audience might include:
- Fashion-forward individuals: Women eager to express themselves through trendy attire.
- Eco-conscious consumers: Those who prioritize sustainability in their purchase decisions.
- Comfort-seeking shoppers: Customers looking for practical, easy-to-wear clothing that still maintains sartorial elegance.
Intermex Clothing's success hinges on its ability to adjust its collections based on the changing tastes of these demographics, often engaging in direct dialogue with consumers via social media platforms. Receptiveness to customer feedback helps them fine-tune designs and foster deeper connections.
Competitive Landscape
Now, let’s think about the competitive landscape. Intermex finds itself amidst a sea of fashion brands that range from mass-market retailers to boutique houses. This variety can create both healthy competition and unique challenges. Positioning itself as a brand offering distinctive cultural motifs and sustainable practices allows Intermex to stand tall among competitors.
In light of this, here are key considerations that define the competitive landscape for Intermex:
- Unique Value Proposition: Intermex emphasizes cultural heritage in its collections, which sets it apart from mainstream fast-fashion brands.
- Innovative Collaboration: The brand occasionally partners with local artists, which adds a refreshing twist to their offerings while supporting small businesses.
- Technological Integration: With an increasing number of consumers shopping online, Intermex has invested in user-friendly websites and engaging social media content, aiding its visibility and accessibility.
"Market positioning is about fitting the right product to the right audience at the right time. It’s a delicate dance that Intermex performs with impressive dexterity."
The competitive analysis demonstrates that Intermex's unique cultural representation combined with a commitment to sustainability has helped it not only survive but thrive in a crowded marketplace. The brand stands out as a beacon for women who appreciate more than just clothing; they seek a narrative that reflects their values and aspirations.
By understanding these vital aspects of market positioning, one gains a clearer picture of how Intermex Clothing successfully navigates its space, ensuring it remains relevant and connected with its audience.
Sustainability Practices
The importance of sustainability practices in the fashion industry cannot be overstated. Intermex Clothing recognizes this vital aspect and integrates it into its core operations. By prioritizing sustainable methods, Intermex not only reduces its environmental footprint but also aligns with the growing consumer demand for ethical products. As we dive deeper into the sustainability efforts of Intermex, two key areas will be highlighted: materials and production processes, as well as corporate social responsibility.
Materials and Production
In the world of clothing, the materials used play a significant role in both the ethical implications and the quality of the garments produced. Intermex Clothing has made a conscientious shift toward utilizing eco-friendly materials. Organic cotton is one of the fabrics that has found its way into many of their designs. This textile option is not only gentle on the skin but also reduces the reliance on synthetic pesticides and fertilizers.
The production processes employed by Intermex further emphasize sustainability. By adopting techniques that minimize waste, such as cutting-edge pattern-making software, they are able to enhance fabric efficiency. Leveraging water-efficient dyeing methods is another strategy. Instead of the traditional processes that consume large amounts of water, Intermex looks to innovation as a means to reduce resource consumption. This commitment to sustainable materials and production is not just a trend; it's a step toward a cleaner, greener future in fashion.
"Sustainable fashion isn't just a passing fad; it's becoming a necessity in today's environmentally aware market."
Corporate Social Responsibility
Corporate social responsibility (CSR) is another foundational pillar of Intermex's strategy. The brand is dedicated to ensuring that its practices benefit both the environment and the communities it interacts with. This commitment manifests in various ways. For example, Intermex collaborates with local artisans, providing them with fair wages and opportunities to showcase their craftsmanship. This initiative helps preserve unique cultural practices and generates sustainable income for those communities.
In addition, Intermex is transparent about its supply chain. By providing consumers with insights into where and how their clothes are made, they advocate for informed purchasing decisions. This level of transparency fosters trust and reinforces their dedication to ethical practices. The brand also actively participates in community outreach programs, focusing on education and environmental awareness. Such engagement highlights the belief that positive change extends beyond the business and into the framework of society itself.
In summary, Intermex Clothing is taking significant strides towards establishing sustainability as a core principle of its brand. By focusing on eco-friendly materials and production methodologies, alongside robust corporate social responsibility initiatives, they are not just another clothing label; they are shaping a new ideology in the fashion landscape. This commitment resonates strongly with consumers, particularly those who seek to align their purchases with their values.
Consumer Perception
Understanding consumer perception is crucial when it comes to any brand, and Intermex Clothing is no exception. The way consumers view a brand can significantly impact its success in the market. For Intermex, this perception is shaped by not just the quality and style of its clothing, but also the values and narrative it projects to its audience. By tapping into local cultural elements, Intermex has carved out a niche that resonates with fashion-conscious individuals, particularly women of various ages seeking something distinctive yet wearable.
This section delves into the elements that define consumer perception and highlights the benefits of cultivating a positive image in the competitive fashion landscape. Positive perception can lead to brand loyalty, increased sales, and a robust presence in the crowded marketplace.
Feedback from Customers
Listening to customers is like a compass for any fashion brand. For Intermex Clothing, customer feedback serves as a vital source of insight into style preferences, fit, and fabric quality. Reviews on platforms like Facebook and Reddit give potential buyers real-world impressions of the clothing.
- Quality: Customers often note the durability of the clothing, which gives Intermex a competitive edge. A solid reputation for high-quality materials can go a long way in enhancing consumer trust.
- Fit: Many shoppers are particular about how clothes fit. Reviews frequently emphasize how well Intermex clothing conforms to body shapes without sacrificing comfort.
- Versatility: Feedback often highlights the versatility of items in the collection, allowing them to be dressed up or down easily, catering to varying lifestyles and occasions.
This kind of detailed feedback allows Intermex to adjust its offerings based on consumer needs, which, in turn, enriches brand loyalty and leads to repeat buyers.
"The real story behind a brand is told by those who wear it; their words are the heartbeats of the brand's perception."
Influence of Social Media
Social media acts as a double-edged sword in today's fashion world. For Intermex, it offers vast opportunities for outreach and engagement. Platforms like Instagram and TikTok give the brand a stage to display its vibrant designs while fostering a community among its customers.
- Brand Narrative: Through curated posts, Intermex showcases not just products but the lifestyle they represent. Emojis, creative hashtags, and vibrant images help frame the brand narrative, making it appealing to its target audience.
- Community Engagement: The brand actively interacts with its followers, responding to questions and comments in a genuine manner. This two-way communication fosters a sense of community, making customers feel valued and more likely to share their experiences.
- Influencer Collaborations: Partnering with influencers allows Intermex to reach a broader audience. When an influencer showcases a piece of clothing in a relatable scenario, it creates an emotional connection that traditional ads often cannot achieve.
In essence, social media amplifies consumer perceptions of Intermex Clothing, allowing it to build an image defined by authenticity and cultural resonance. This interplay between customer feedback and social media exposure shapes the overall perception of the brand, showing how agile and responsive it can be to its audience's preferences.
Fashion Trends and their Influence
Fashion is a fluid and continuously evolving sphere, intricately woven into the fabric of society. Trends emerge, evolve, and often fade, making their mark on the fashion industry and shaping consumer behavior.
Understanding fashion trends is crucial, especially for a brand like Intermex Clothing, known for its unique style and cultural influences. Trends not only guide retailers in what to offer but also reflect the changing values and preferences of society. In this context, we explore how Intermex navigates through these trends, responding to them while staying true to its identity.
Emerging Trends in the Industry
The fashion landscape today is characterized by a mix of nostalgia and innovation. Styles from decades past merge with modern aesthetics, resulting in an eclectic mix that appeals widely. Key emerging trends include:
- Sustainable Fashion: As eco-consciousness rises, more consumers seek brands that prioritize sustainability. Intermex, with its ethical production practices, is well-positioned within this trend.
- Gender Fluidity: The lines between men's and women's fashion are blurring, giving rise to unisex styles that cater to a diverse audience. Intermex has started to explore these options, allowing for greater inclusivity in their designs.
- Digital Wearables: The advent of technology in fashion is creating innovative solutions, from smart fabrics to augmented reality shopping experiences. Brands embracing such technologies will likely lead the market.
- Cultural Revival: There’s a growing interest in cultural authenticity and representation, encouraging brands to draw inspiration from their heritage. Intermex's roots provide a rich backdrop for this trend, allowing them to showcase their unique cultural narrative.
These trends shed light on what consumers today seek—the mix of comfort, identity, and awareness.
Intermex’s Response to Trends
In response to these shifting trends, Intermex Clothing has cultivated a thoughtful strategy that emphasizes both style and substance. Here’s how they have adapted:
- Sustainability Commitment: Intermex has made strides toward eco-friendly materials and responsible sourcing. This commitment resonates with the growing cadre of consumers demanding transparency in the brands they support.
- Inclusivity Initiatives: By expanding their size range and introducing unisex designs, Intermex is opening its doors to a wider audience. This approach caters to diverse tastes, facilitating a sense of belonging for many.
- Cultural Collaborations: Intermex has engaged in collaborations that highlight cultural themes, portraying authenticity in their offerings. This not only distinguishes them in a crowded market but also cultivates a loyal customer base eager to support brands that celebrate diversity.
- Tech Integration: With the rise of digital platforms, Intermex has embraced e-commerce and virtual reality, enhancing the shopping experience for customers. Consumers can now engage with the brand from the comfort of their homes, blurring boundaries further by providing accessibility.
"In the world of fashion, adaptability is not just an advantage; it's a necessity. Brands must evolve or risk becoming obsolete."
In summary, the interplay between fashion trends and Intermex Clothing highlights the crucial need for brands to stay attuned to the currents shaping consumer expectations. In navigating this landscape, Intermex not only affirms its market position but also embraces a broader dialogue around culture, sustainability, and inclusivity.
Cultural Impact
The influence of fashion runs deep within society, shaping not just the way individuals express themselves but also how cultures intertwine and evolve. In the case of Intermex clothing, the cultural impact is profound, serving as a canvas for showcasing diverse narratives and fostering a sense of connection among wearers. This section illuminates various aspects of Intermex’s cultural significance, particularly focusing on design representation and the brand's resonance within popular culture.
Cultural Representation in Design
Intermex clothing doesn’t merely function as garments; they embody stories that are often rich in cultural heritage and personal experiences. Each piece tells a tale, influenced by traditional motifs, colors, and craftsmanship that reflect the values and aesthetics of specific regions. Notably, their designs often incorporate cultural symbols that resonate with wearers on a personal level, making them more than just conventional fashion items.
For instance, certain collections draw inspiration from indigenous patterns and vibrant hues that are reminiscent of ancient artistry. This not only preserves traditional methods but also respects and celebrates cultural identities, allowing modern interpretations to shine through. By placing a strong emphasis on such design principles, Intermex crafts clothing that resonates with those seeking a deeper connection to their roots.
Consider the vibrant handwoven textiles and intricate embroidery used in various items. These elements not only enhance the garment's visual appeal but also serve as a reminder of the craftsmanship and history behind each piece. In essence, Intermex’s designs work to cultivate a sense of pride in cultural ancestry, transforming clothing into remarkable tokens of heritage.
Intermex in Popular Culture
Popular culture is a powerful force, capable of transforming relatively niche fashion brands into household names. Intermex has witnessed its share of such an evolution, with its styles becoming more visible across various media platforms. From music videos to blockbuster films, the brand has captured the attention of fashion-forward individuals seeking authenticity.
The interplay between Intermex and popular culture is reciprocal; as the brand gains visibility, it further reinforces its cultural representations and design philosophies. Social media platforms like Instagram have become a stage for influencers showcasing Intermex clothing, often attracting audiences who value not just aesthetics but also the deep narratives these garments carry.
An interesting example can be found in the collaborations with artists who infuse their unique styles into the collections. These collaborations often lead to limited runs of fashion pieces that reflect both contemporary trends and cultural heritage, thus catering to a diverse array of audiences.
"Fashion is the armor to survive the reality of everyday life."
— Bill Cunningham
Future Directions
The future of Intermex clothing holds substantial potential as it continues to evolve in the competitive fashion landscape. The focus on future directions not only embodies the brand's responsiveness to changing consumer preferences, but it also highlights the importance of sustainability and innovation. Consumers nowadays are increasingly conscious of the environmental impacts of their choices. As such, Intermex's commitment to sustainability and innovative design will play a critical role in shaping its market position moving forward.
Adapting to these future trends can provide a multitude of benefits—strengthening brand loyalty, expanding the consumer base, and fostering positive associations with the label. In light of these considerations, it’s apparent that embracing future directions is crucial to not only the survival but also the thriving of Intermex in a dynamic and often unpredictable fashion industry.
Innovation in Design
Innovation in design has often been a key player in the fashion industry’s game, influencing everything from consumer choices to brand narratives. For Intermex, maintaining an eye toward innovative design is vital. This not only means creating clothing that is stylish and on-trend but also exploring novel materials and construction techniques. For instance, incorporating cutting-edge technology for fabric durability, breathability, or even thermoregulation can set Intermex apart from competitors.
In practical terms, innovation can also take shape in the form of limited-edition collections or collaborations with artists and designers from various fields. These moves not only attract attention and hype but can also inject fresh energy into the brand.
Furthermore, the focus on gender-neutral clothing options among the younger demographics speaks volumes about shifting perceptions in fashion. By fostering diversity and inclusivity in its designs, Intermex can appeal to a broader audience, making strides toward being a staple in every wardrobe.
Sustainability Goals Ahead
Sustainability is no longer just a buzzword in fashion; it has become a foundational concern for consumers and brands alike. Intermex is well-positioned to lead in this arena. As the industry faces scrutiny over environmental practices, the brand’s sustainability goals take center stage.
A thorough approach to sourcing materials plays a pivotal role in these efforts. For example, embracing organic or recycled fabrics not only lessens the carbon footprint but also resonates with consumers who prioritize eco-friendly choices. Furthermore, transparency in production methods cultivates trust and credibility among discerning clients who seek ethical brands.
Corporate social responsibility (CSR) initiatives are another avenue through which Intermex can solidify its commitment to sustainability. This could range from community engagement to participation in global sustainability programs. > "Consumers are likely to choose brands that exhibit a strong commitment to social and environmental responsibility."
Ending
In this exploration, we have delved deep into the essence of Intermex clothing, understanding its multidimensional identity. The importance of this examination cannot be overstated, especially in today’s fashion landscape where consumers seek more than just aesthetics. They are increasingly interested in the stories behind their garments and the values that brands represent.
Throughout the article, we highlighted key elements that contribute to the brand’s significance, such as its historical roots, unique design philosophy, and commitment to sustainability. Each aspect plays a role in shaping a consumer’s understanding and appreciation of Intermex. As we discussed, the influence of cultural elements is evident in designs that resonate with diverse audiences while maintaining authenticity. This uniqueness isn't just an aesthetic choice; it reflects a desire for cultural representation in a globalized fashion world.
In a marketplace that is ever-evolving, Intermex's strategic positioning has allowed it to carve out a niche. It targets a demographic that prioritizes both style and ethical considerations. With increased awareness of corporate responsibility, the brand's sustainability practices stand as a testament to its forward-thinking approach.
One can't ignore the impact of consumer perception on the brand’s journey. Feedback from customers and the role of social media have helped shape the narrative that surrounds Intermex clothing. This evolving relationship between brand and consumer illustrates the importance of dialogue and transparency in building trust.
As we look ahead, the discussion about future directions raises pertinent questions about how brands like Intermex will innovate in the design realm while remaining true to their principles. Will they push boundaries further in sustainability? How will they adapt to emerging trends while keeping their identity intact? These considerations will be pivotal in determining not just the success of Intermex clothing but also its influence on the fashion industry as a whole.
"Fashion should not only be about looking good but also feeling right about what you wear."
